Getting thrifty: Study looks at how to cut fashion’s high emissions
"As retailers, we are often not privy to the actual environmental impact in upstream activities," said Ms Germaine Lye of Our Barehands.
The 32-year-old co-founder of the local fashion and lifestyle brand that champions sustainability said that retailers are prone to possible misinformation from fabric manufacturers, or simply lack the ability to trace the activities of fabric manufacturers.
"Our Made-To-Order (MTO) approach, where our apparel is produced only after an order is placed and dispatched after a waiting period of around three to five weeks, is one of the most unconventional moves we've made as a fashion and lifestyle business," said Ms Lye.
She also said that even though some customers thought the waiting period was excessive, they were soon convinced otherwise after the business explained to them how a little wait can make a difference for the environment.Read full article here.