September 27, 2020

Cynthea, SuperFarmers: Health & Wellness

"Simplicity, Authenticity & Knowledge. Super Farmers operates by the saying Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime."

- Cynthea, Founder of Super Farmers

About the Brand

Super Farmers (SF) is a wellness company focused on helping one eat and live better through food and lifestyle education. The brand believes in the powers of intentionally making paradigm and lifestyle shifts, so as to go on longer and further in life and at work.

The brand designs easy-to-follow cooking programs to help busy people (adults and school-going children) learn how to cook and eat well. It also creates nutritional content, including authoring recipe books for organisations.

About the Founder

Cynthea, Founder of Super Farmers, started the brand in 2015 after her daughter had a near-death experience with Pneumonia caused by food colouring when she was just 3 years old.

Left with $0 to her name, broke from the hefty medical bills and long hospitalisation that thankfully saved her life, she decided to leave her corporate career to focus on nurturing her daughter back to good health.

She dived into cooking wholesomely for the family and started a journey with emotional therapy. Cynthea then took up a nutritional course and found immense joy in developing recipes that are Simple, Nutritious & Delicious, easy on pockets and using accessible ingredients that are unassuming yet nutritious.

Interestingly, this lifestyle change and paradigm shift brought complete healing to the Founder's 30-year episode with Eczema and chronic Insomnia.

She now takes time to share her knowledge about food and emotional well-being through Super Farmers, to equip everyone with life skills to live well.

About the SF Team